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Exposed / Investing

Is Digital Gold a Scam? Here is the Real Regulated Alternative You Need to Know

By Kuldeep Singh May 19, 2026 6 min read
Digital gold vs Gold Mutual Funds comparison showing regulation and expense ratio difference

"Is Digital Gold a scam or not?" — This debate has been raging across the internet for a while now. Every other finfluencer is warning you about the hidden charges, heavy spreads, and the lack of proper regulation in Digital Gold. But fear-mongering doesn't solve anything. If we actually want to invest in gold, is there an alternative that is safe, regulated, and just as convenient?

Let’s do a complete 'X-ray' of this today and see if there is a genuinely better way out.

Why Did Digital Gold Become So Famous in the First Place?

The answer is incredibly simple: Convenience and Accessibility.

But when it comes to long-term safety and hidden costs, Digital Gold reveals a lot of loopholes. So, is there an option that lets you start with just ₹10 but offers far superior safety?

The Alternative: Gold Mutual Funds

Now, full disclosure: just because this is an alternative doesn't mean it's entirely "pure." There is a bit of a game being played here too (which we will get into), but it is nowhere near as risky as Digital Gold.

If you open the PhonePe app and scroll just below the gold and silver tab, you will find the Mutual Funds section. Inside, there is a feature specifically for Daily ₹10 SIPs. In this section, you will find Gold Funds—such as the Axis Gold Fund.

How Does it Work?

  • Tracks Domestic Gold Prices: This fund directly tracks domestic gold prices. When gold goes up, your money grows.
  • Micro-Investing: You can start investing with just ₹10.
  • Institutional Safety: It falls under a highly regulated, secure institutional framework governed by SEBI.

Pro-Tip: There are several other Gold Funds in the market besides Axis. Some might offer an even lower Expense Ratio, so doing a little bit of your own research is always a good idea.

Exposing the Catch: The Expense Ratio Game

As I mentioned earlier, no financial product is without its catches. Let’s break down the math here.

If you invest in this Gold Fund through PhonePe, you are likely investing in a Regular Plan, where the Expense Ratio is around 0.53%. However, if you bypass the middleman and look up the exact same fund on direct platforms like Zerodha Coin or Groww, the Direct Plan's Expense Ratio drops to just 0.17%.

"0.5% vs 0.17%... It's a tiny difference, why should I care?"

If that is what you are thinking, you are completely missing how compounding and hidden costs work over time. In the long run, this seemingly minor gap can quietly siphon thousands of rupees out of your portfolio.

Direct vs. Regular Plan SIP Calculator

₹1,000
10 Years
10%

Direct Plan (0.17% Exp)

₹0

Regular Plan (0.53% Exp)

₹0

Money Lost to Middleman Commission:

₹0

What’s Next: Want to See the Raw Math?

This visible expense ratio is just the surface. There is another hidden charge that is cut directly from your pocket without you even realizing it—something 99% of retail investors have absolutely no clue about.

Do you want to see exactly how much this "tiny" difference costs you over 5, 10, or 15 years, along with the other hidden fees? Stay tuned for the raw mathematical breakdown in our next post!

Frequently Asked Questions (FAQs)

Is digital gold a scam?

While it is not a direct scam, it is completely unregulated by SEBI or RBI. It has heavy hidden charges like a 3% GST and a 5-6% spread (buy-sell difference), which means you start with an immediate 8-9% loss before your investment even begins.

What is a safe alternative to digital gold?

Gold Mutual Funds and Gold ETFs are highly regulated SEBI-approved alternatives. They track gold prices directly and operate under a secure institutional framework.

Can I invest in Gold Mutual Funds with only ₹10?

Yes, apps like PhonePe allow you to start a Daily or Monthly Gold Mutual Fund SIP (Systematic Investment Plan) for as low as ₹10, making it extremely convenient and accessible.

What is the difference between Direct and Regular plans in Gold Funds?

A Regular Plan (bought through apps like PhonePe) has a higher Expense Ratio (around 0.53%) because it includes commissions for the distributor. A Direct Plan (bought via Zerodha Coin, Groww, or directly from the AMC) has a much lower Expense Ratio (around 0.17%), saving you thousands in the long term.

Do you want to make sure your investments are protected? Bookmark this page and follow for the next math breakdown!

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Kuldeep Singh - Finance blogger and consumer investigator

About Kuldeep Singh

I believe that knowledge is the ultimate currency. Through Deep Money Minds, I bridge the gap between complex financial concepts and everyday practical technology to help you succeed.